More new customers, without filling a single sales role
Let your happy customers and contacts do the selling. Commission is only due when a deal actually closes — no base salaries, no recruiting, no SDR pipeline.
Growth that hangs on fixed costs isn't growth
You want more pipeline — but every new rep costs months of ramp-up, a base salary and risk before the first deal lands. Your ads deliver, yet every extra euro of budget buys pricier clicks and thinner margins. You need a channel that scales with you, without your fixed costs running ahead.
A sales channel that only costs you on results
Your customers become your sellers: one click turns a happy customer into a partner who actively recommends you — warm leads instead of cold clicks.
You pay only after the close: commission is due solely on real revenue. No base pay, no ramp-up, no idle time — your sales motion is profitable from day one.
Predictable, not random: every referral is matched automatically, payouts run via SEPA or Stripe. You see which partners deliver and scale pipeline on purpose — alongside your ads, not against them.
84% of B2B buyers start their buying process with a referral — not with an ad (industry benchmark, B2B referral studies). That's the channel you make predictable.
Honest answers
Do I really not need my own sales team for this?
No. Your partners — customers, contacts, multipliers — do the recommending. You just set the frame: who joins, what each close pays and how payout works. No recruiting, no base salaries, no months of ramp-up.
Does this compete with my ads?
On the contrary. PartnerDesk complements paid: referral leads arrive warmer, cushion rising click prices and lower your blended CAC. Your ads bring reach, your partners bring trust — together your growth gets less dependent on budget.
When do I pay, and what if nothing happens?
You pay commission only on a real close — if no revenue happens, no cost is incurred. You can start in a free sandbox, no card required, and try everything calmly before going live.