Your best customers already sell for you.Turn it into a channel.
Referrals are your cheapest and most loyal sales channel — and they run beside your ads, not against them. PartnerDesk turns happy customers, partners and contacts into a predictable referral sales engine: invite, reward automatically, grow. More new customers, without more budget every month.
- Customers & network become your sales channel.
- Cushions your ad costs — beside paid, not against it.
Made in Germany · GDPR · automatic payouts · fair commissions across every level
€48.920
Commission volume
136
Active partners
4,7 %
Conversion rate
€6.214
Pending payout
Recent transactions
| Partner | Campaign | Commission | Status |
|---|---|---|---|
| Lena Brandt | Q2-Launch | €312,40 | Approved |
| M. Okonkwo | Evergreen | €88,10 | Paid |
| Studio Nord | Webinar | €540,00 | Pending |
| J. Fischer | Q2-Launch | €129,90 | Approved |
Next payout
€6.214
SEPA batch transfer · auto-generated
Not a concept. It runs here. Today.
No invented logos, no vanity numbers — real values from the running system and the tools PartnerDesk connects to.
partners billed on PartnerDesk
transactions cleanly tracked & attributed
manual recalculation needed
Connects with your tools
Your best channel sits in your customer list — and you're not using it.
Your happy customers already recommend you. But it happens by chance, unrewarded, with no system — so it fizzles. Yet this channel is cheaper and more loyal than any reach you buy. It's yours. You just have to switch it on.
Left to chance
Left to chance
Referrals happen sometimes — or not. Nobody is invited, nobody is rewarded, nothing repeats.
- Referrals stay accidental
- Nobody gets rewarded → it ends
- You never know who refers you
- Growth that doesn't repeat
Run as a channel
Run as a channel
Every happy customer is invited, attributed and rewarded. Chance becomes a predictable channel.
- Every customer is invited to refer
- Rewards are automatic — they stay engaged
- You see who drives revenue
- A channel that grows with every customer
What does a referral channel add — beside your ads?
Move the sliders. We use conservative industry benchmarks — every assumption is visible and adjustable.
4
New customers from referrals / month
/ month
€1,440
Acquisition spend saved / month
/ month
€31,104
Additional customer value / year
/ year
A model based on public B2B referral benchmarks (CAC ~5× lower, referral conversion ~11%, +27% retention). An estimate, not a promise — your numbers may differ.
Build this channelThe underrated channel beside your ads — in numbers.
Industry benchmarks, not marketing promises. The source is under every figure.
cheaper CAC than paid search — the perfect complement
Benchmark: Software Oasis / Genesys
conversion of referral leads (vs. 1–3% cold)
Benchmark: ReferralRock
faster deals through referrals
Benchmark: Crossbeam
of new B2B business comes through referrals
Benchmark: ReferralCandy
A customer buys once. A partner sells for you.
Turn a customer into a partner and one deal becomes a loop: they refer, they stay, they buy more. This is the core of your new channel.
Industry benchmarks
more referrals from partner-customers
higher upsell & cross-sell rate
better retention
higher spend over the customer lifetime
A partner is the cheapest insurance against churn — and your loudest salesperson.
Industry benchmarks: Stream Loyalty, Bain & Company, Impact.com.
The channel is gold. For most, it sits still.
It's not the channel — it's that nobody runs it. Four reasons referrals fizzle before they become a sales channel.
Left to chance
Referrals happen sometimes — but nobody asks, nobody makes it easy. So it stays with a few.
Referrers aren't rewarded
Whoever refers you gets nothing. Next time they recommend the one who gives them a stake.
You can't see who refers you
Without attribution you never know which customer drives which revenue — so you can't nurture it.
It feels like work
Do it by hand and you soon stop. No referral channel scales without a system.
It's not the channel — it's that nobody runs it as a channel.
PartnerDesk switches on your referral sales engine.
Set it up once and the channel runs itself — beside your ads, cushioning their cost. Same effort for 10 referrers as for one.
Invite customers in one click
Happy customers, partners and contacts become referrers — with their own link, no effort on your side.
Every referral counts
Whoever refers you is attributed automatically — you finally see which contact drives which revenue.
Rewards run automatically
Commission is calculated and paid via SEPA or Stripe. Referrers stay engaged because it pays.
Beside your ads, not against them
Every referral sale lowers your blended cost per customer — making your paid budget more profitable.
A channel that's yours
More referrers, multi-level if you want — predictable growth that stays, instead of rented reach.
One channel. Whatever your business.
Anywhere happy customers and a network meet growth.
Performance & web agency
Your clients sell you to the next one.
Your happy customers refer you to their network — and get a stake for it. You build a sales engine without hiring a sales team.
€48.920
Commission volume
136
Active partners
4,7 %
Conversion rate
€6.214
Pending payout
Recent transactions
| Partner | Campaign | Commission | Status |
|---|---|---|---|
| Lena Brandt | Q2-Launch | €312,40 | Approved |
| M. Okonkwo | Evergreen | €88,10 | Paid |
| Studio Nord | Webinar | €540,00 | Pending |
| J. Fischer | Q2-Launch | €129,90 | Approved |
Next payout
€6.214
SEPA batch transfer · auto-generated
Not left to chance. Not against your ads. A channel that’s yours.
Three ways growth runs today — and why your own referral channel beats them.
Instead of accidental word-of-mouth
Referrals happen anyway — just unmanaged. PartnerDesk turns them into a predictable channel you can measure and nurture.
As a complement to your ads
Paid stays your reach engine. The referral channel cushions its cost and lowers your blended cost per customer — together they pay off again.
A channel that's yours
Reach you rent. A referral network you own — it grows with every customer and stays when the budget pauses.
You pay for a channel, not one more tool.
Try everything free in sandbox mode — no card. Go live with the plan that fits your volume. You pay the margin only on what the channel actually brings you.
Sandbox
The whole system, with demo data.
- Create campaigns & branding
- Test templates & portal
- Demo data instead of live tracking
- Unlimited, free
Starter
To start your partner business.
plus transaction margin from 3%
Choose Starter- 1,000 emails incl.
- ~€500 commission volume free
- 50 partners, 3 campaigns
- Credit notes & SEPA export
Growth
For growing programs.
plus transaction margin from 3%
Choose Growth- 5,000 emails incl.
- ~€5,000 commission volume free
- 500 partners, ∞ campaigns
- Marketplace & recruiting
Pro
For pros with volume.
plus transaction margin from 3%
Choose Pro- 10,000 emails incl.
- ~€15,000 commission volume free
- ∞ partners, API & webhooks
- Priority support
Enterprise
From €1,500/month — SSO, SLA, success manager, reduced margin, dedicated infrastructure.
- SSO (SAML/OIDC), DPA with custom clauses
- Dedicated success manager & SLA
- Reduced TX tiers & volume commitment
- White-label app & ERP integration
All prices net, plus VAT. Cancel anytime.
Growth you earn beats growth you buy.
For years we watched the strongest channel — happy customers who refer you — sit unused while ad budgets climbed. PartnerDesk is our answer: a referral sales engine that runs beside your ads, cushions their cost, and belongs to you.
— The founders of PartnerDesk
Read the full manifestoWhat you're probably thinking right now.
Does this mean I should cut my ads?
No. Your ads stay your reach engine — the referral channel just makes them more profitable. Cheap referral sales lower your blended cost per customer and give your ROAS room.
But I don't have any partners.
You have customers who like you — those are your first referrers. PartnerDesk turns satisfaction into a channel: a link, a fair model, an on-time payout.
Do my customers have to become salespeople?
No. They refer you the way they already do — you just make it easy and reward them. The system does the rest.
Sounds like a lot of work.
Set it up once, then invitation, attribution and payout run automatically. Same effort for 10 referrers as for one. Start in sandbox mode in minutes.
Is it worth it at my size?
Especially on a small budget, referral is the most efficient channel. Sandbox is free — you go live only when it pays off.
What does it really cost?
Transparent plans from €0 (sandbox), plus a tiered margin from 3% only on settled volume. You pay when the channel delivers.
Sound familiar?
Four situations where your referral channel beats more budget.
Switch on the channel that’s already there.
Your customers already refer you. Turn it into a predictable sales channel that runs beside your ads and cushions their cost — in sandbox mode, no card, no risk.
Made for agencies, consultants, coaches, SaaS & info products — by people who needed exactly this channel themselves.