[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fWMlHRIdULX-keyQIO1k8Q2kGsD5gkBM6WBePOO3AIXw":3,"$fG91H0FDD3CAFuK-YOL8kl5neaXL1I49nQHChF_QgrjE":14},{"slug":4,"locale":5,"title":6,"section":7,"orderIndex":8,"blocks":9,"seoTitle":7,"seoDescription":7,"updatedAt":13},"63-lead-aff","de","63 — Lead-Affiliate-Programm (Partner werben Partner)",null,63,[10],{"type":11,"value":12},"markdown","# 63 — Lead-Affiliate-Programm (Partner werben Partner)\n\nWährend Cross-Promotion (Kapitel 62) den **PartnerDesk-Plattform-Loop** beschreibt, geht es hier um den **internen Viral-Loop pro Tenant**: Partner werben innerhalb desselben Tenants neue Partner — und bauen damit ihre Downline auf.\n\n## Konzept\n\n- Partner A teilt seinen Sponsor-Link.\n- Person B klickt + registriert sich → Partner B mit `referrer=A`.\n- Bei zukünftigen Sales von Partner B fließt nicht nur die Direkt-Provision an B, sondern auch eine **Downline-Provision** an A (Level 2).\n\n## Sponsor-Link\n\n```\nhttps:\u002F\u002F\u003Ctenant>.partnerdesk.io\u002Fregister?ref=\u003Cpartner-id>\n```\n\nPartner-Portal → **„Empfehlungen\"** → **„Mein Empfehlungs-Link\"** → Copy-Button.\n\n## Schritte bis zur Provisionierung\n\n```\n1. Partner A teilt seinen Link\n   ↓\n2. Person B klickt → RegisterView\n   ↓\n3. B trägt Email, Name ein, klickt Submit\n   ↓\n4. System sendet Bestätigungs-Mail an B\n   ↓\n5. B klickt Activation-Link → Status: pending → active\n   ↓\n6. CommissionCalculator weiß ab jetzt: A ist Sponsor von B\n   ↓\n7. Erster Sale von B → L1 an B, L2 an A\n```\n\n## Lead-Capture-Widget\n\nEine erweiterte Variante: Tenant kann ein **Lead-Empfehlungs-Widget** als Embed auf der eigenen Site einbinden. Bei Lead-Submit wird **automatisch ein Lead-Partner** mit Status `STATUS_LEAD` angelegt — auch wenn die Person sich nicht aktiv registriert.\n\nSobald für diesen Lead ein Sale registriert wird, wechselt der Status auf `active` und der Empfehlende bekommt seine Provisionen.\n\nDetails: **[..\u002F144-lead-referral-phase-a-b.md](..\u002F144-lead-referral-phase-a-b.md)**.\n\n## Sales-Attribution (Direkt-Empfehlung)\n\nEs gibt zwei Empfehlungs-Arten:\n\n### Lead-Empfehlung\n\nPartner A empfiehlt ein Lead → wird selbst Partner. Provisionen fließen über die normale MLM-Kette auf zukünftige Sales.\n\n### Sales-Empfehlung\n\nPartner A empfiehlt einen Verkauf an einen **konkreten Endkunden**, der noch kein Partner ist. Beim Sale wird die Provision an A attribuiert — auch **ohne** dass der Endkunde Partner werden muss.\n\nAnlage:\n- Admin → Partner-Detail → **„Manuelle Sales-Empfehlung\"** → Email + Kampagne + Produkt.\n- Gültigkeitsdauer: 90 Tage (konfigurierbar).\n- Beim eingehenden Webhook mit passender Email-Kombi: Match + Provision an A.\n\n## Stats für den werbenden Partner\n\nPartner-Portal → **„Empfehlungen\"**:\n\n- Empfehlungs-Code + fertiger Link.\n- Stats: `totalReferred`, `activeReferred`, `pendingReferred`.\n- Downline-Liste mit Status pro Sub-Partner.\n\n## Bonus-Programm\n\nÜber das normale MLM-Provisionsmodell hinaus können **Bonus-Regeln** den Lead-Aufbau fördern (siehe **[13](13-bonus.md)**):\n\n- `referral_count` — z. B. „5 aktive Empfehlungen in einem Monat → 50 € Bonus\".\n- `referral_revenue` — z. B. „Downline-Umsatz > 10.000 € in einem Quartal → 500 € Bonus\".\n\n## Anti-Manipulations-Schutz\n\n- **Cycle-Detection** verhindert, dass A → B → A als Sponsor-Schleife angelegt wird.\n- **Cross-Tenant-Check** beim Register: ein Referrer aus Tenant X kann keinen Partner in Tenant Y werben.\n- **Status-Check**: nur `active`-Partner können werben.\n\n## Wann setze ich Lead-Aff ein?\n\n| Geschäftsmodell | Eignung |\n|-----------------|---------|\n| Klassisches Affiliate-Programm ohne MLM | ❌ Nicht nötig — direkter Tracking-Link reicht |\n| Mit MLM-Tier-Struktur | ✅ Lead-Aff ist Standard |\n| Online-Coach mit Mastermind-Konzept | ✅ Bonus-Inhalte je nach Empfehlungsanzahl |\n| B2B-Dienstleister mit Empfehlungsmarketing | ✅ Vermittler-Provisionen automatisieren |\n\n## Verwandte Kapitel\n\n- **[12 — MLM-Struktur](12-mlm.md)** — Downline-Provisionen\n- **[13 — Bonusprogramme](13-bonus.md)** — Mengenrabatte\n- **[156-Widget-Bonus-Rewards](..\u002F156-widget-bonus-rewards.md)** — Reward-Freischaltung pro Empfehlung\n\n---\n\n**Technische Tiefen-Doku**: [`..\u002F096-lead-affiliate-program.md`](..\u002F096-lead-affiliate-program.md), [`..\u002F144-lead-referral-phase-a-b.md`](..\u002F144-lead-referral-phase-a-b.md), [`..\u002F156-widget-bonus-rewards.md`](..\u002F156-widget-bonus-rewards.md)\n","2026-06-01T21:39:08+02:00",{"data":15},[16,20,24,28,32,36,40,44,48,52,56,60,64,68,72,76,80,84,88,92,96,100,104,108,112,116,120,124,128,132,136,140,144,148,152,156,160,164,168,172,173,177,181,185,189,193,197,201,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269],{"slug":17,"locale":5,"title":18,"section":7,"orderIndex":19},"01-ueberblick","01 — Kurzüberblick & Architektur",1,{"slug":21,"locale":5,"title":22,"section":7,"orderIndex":23},"02-schnellstart","02 — Schnellstart für neue Tenants",2,{"slug":25,"locale":5,"title":26,"section":7,"orderIndex":27},"03-rollen","03 — Rollen & 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Joint-Venture-Partner",17,{"slug":61,"locale":5,"title":62,"section":7,"orderIndex":63},"18-vertriebsmitarbeiter","18 — Vertriebsmitarbeiter (VM)",18,{"slug":65,"locale":5,"title":66,"section":7,"orderIndex":67},"19-profitabilitaet","19 — Profitabilität einer Kampagne",19,{"slug":69,"locale":5,"title":70,"section":7,"orderIndex":71},"20-partner-anlegen","20 — Partner anlegen",20,{"slug":73,"locale":5,"title":74,"section":7,"orderIndex":75},"21-partner-status","21 — Partner-Status & Lifecycle",21,{"slug":77,"locale":5,"title":78,"section":7,"orderIndex":79},"22-partner-profile","22 — Partner-Profile & Stammdaten",22,{"slug":81,"locale":5,"title":82,"section":7,"orderIndex":83},"23-customers","23 — Customers (Endkunden)",23,{"slug":85,"locale":5,"title":86,"section":7,"orderIndex":87},"24-partner-merge","24 — Doppelte Partner zusammenführen",24,{"slug":89,"locale":5,"title":90,"section":7,"orderIndex":91},"30-webhooks","30 — Webhook-Übersicht",30,{"slug":93,"locale":5,"title":94,"section":7,"orderIndex":95},"31-stripe","31 — Stripe-Integration",31,{"slug":97,"locale":5,"title":98,"section":7,"orderIndex":99},"32-digistore24","32 — Digistore24-Integration",32,{"slug":101,"locale":5,"title":102,"section":7,"orderIndex":103},"33-copecart","33 — CopeCart-Integration",33,{"slug":105,"locale":5,"title":106,"section":7,"orderIndex":107},"34-ablefy","34 — Ablefy-Integration (vormals elopage)",34,{"slug":109,"locale":5,"title":110,"section":7,"orderIndex":111},"35-easybill","35 — easybill-Integration",35,{"slug":113,"locale":5,"title":114,"section":7,"orderIndex":115},"36-lexoffice","36 — lexoffice-Integration",36,{"slug":117,"locale":5,"title":118,"section":7,"orderIndex":119},"37-custom-webhook","37 — Custom Webhook (Zapier, Make, n8n, eigene Systeme)",37,{"slug":121,"locale":5,"title":122,"section":7,"orderIndex":123},"40-auszahlungen","40 — 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Legal-Pages",94,{"slug":222,"locale":5,"title":223,"section":7,"orderIndex":224},"95-cookie-consent","95 — Cookie-Consent",95,{"slug":226,"locale":5,"title":227,"section":7,"orderIndex":228},"100-billing-plaene","100 — Stripe-Billing-Pläne",100,{"slug":230,"locale":5,"title":231,"section":7,"orderIndex":232},"101-trial","101 — Trial & Subscription-Status",101,{"slug":234,"locale":5,"title":235,"section":7,"orderIndex":236},"102-customer-portal","102 — Stripe Customer-Portal",102,{"slug":238,"locale":5,"title":239,"section":7,"orderIndex":240},"110-superadmin","110 — Plattform-Admin (Superadmin)",110,{"slug":242,"locale":5,"title":243,"section":7,"orderIndex":244},"111-health","111 — Health-Endpoints",111,{"slug":246,"locale":5,"title":247,"section":7,"orderIndex":248},"112-webhook-event-log","112 — Webhook-Event-Log",112,{"slug":250,"locale":5,"title":251,"section":7,"orderIndex":252},"113-failed-messages","113 — 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