[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fXmwtguA1iETwkskWjEz1KwTcloyhCTOq_AvFaujafpo":3,"$fG91H0FDD3CAFuK-YOL8kl5neaXL1I49nQHChF_QgrjE":14},{"slug":4,"locale":5,"title":6,"section":7,"orderIndex":8,"blocks":9,"seoTitle":7,"seoDescription":7,"updatedAt":13},"60-marketing-site","de","60 — Marketing-Site (Apex-Domain)",null,60,[10],{"type":11,"value":12},"markdown","# 60 — Marketing-Site (Apex-Domain)\n\nDie öffentliche Marketing-Site läuft unter der Apex-Domain `partnerdesk.io`. Sie ist die erste Anlaufstelle für potentielle Tenant-Kunden — und der Self-Service-Entry-Point.\n\n## Adresse\n\n```\nhttps:\u002F\u002Fpartnerdesk.io\n```\n\n## Inhalt\n\nDie Marketing-Site ist eine eigene Vue-SPA mit fünf Hauptseiten:\n\n| Route | Inhalt |\n|-------|--------|\n| `\u002F` | **HomeView** — Hero, Features, Provider-Logos, Software-Mockups, Testimonials, CTA |\n| `\u002Ffeatures` | **FeaturesView** — Detail zu Affiliate-Programm, Provider-Integrationen, Compliance, Analytics |\n| `\u002Fpricing` | **PricingView** — 3 Pläne (Starter, Growth, Pro) mit Vergleichstabelle |\n| `\u002Faffiliates` | **AffiliatesView** — Akquise-Funnel für Independent Affiliates: Value-Prop, Live-Marketplace-Vorschau, Recruiter-Bonus, CTA zur Registrierung |\n| `\u002Fsignup` | **SignupView** — Self-Service-Formular mit Slug-Validation + AGB-Akzeptanz |\n| `\u002Fhelp` | **HelpView** — FAQ mit Search + 11 Einträgen in 5 Kategorien |\n| `\u002Flegal\u002F*` | 10 Legal-Templates (Impressum, Datenschutz, AGB, AVV, Subprozessoren, …) |\n\n## Self-Service-Signup\n\nDer wichtigste Conversion-Pfad. Schritte:\n\n1. Besucher klickt „Jetzt loslegen\" oder „Kostenlos starten\".\n2. Self-Service-Form: Name, Email, gewünschter Slug, Passwort, AGB-Checkbox.\n3. PartnerDesk legt atomar an:\n   - Tenant mit `tier=STARTER`, `is_active=true`.\n   - Owner-TenantUser (`ROLE_OWNER`).\n   - Default-Campaign (Last-Click, 30 Tage Cookie, 3 MLM-Level).\n   - Default-CommissionGroup mit Default-Tier (10 % L1).\n4. Welcome-Mail mit Onboarding-Checkliste.\n5. **Auto-Login**: Browser wird zu `app.partnerdesk.io\u002Fadmin\u002Flogin?token=...` weitergeleitet. Token wird vom Frontend gelesen, Session ist sofort aktiv.\n\n## Affiliate-Akquise (`\u002Faffiliates`)\n\nDie `\u002Faffiliates`-Seite ist der **öffentliche Akquise-Funnel für Independent\nAffiliates** — Menschen, die ohne eigenes Produkt Geld verdienen wollen, indem sie\nfremde Programme bewerben.\n\nAbschnitte:\n1. **Hero** — Value-Prop + CTA „Kostenlos als Affiliate starten\" →\n   `app.partnerdesk.io\u002Fpartner\u002Fregister` (registriert am Plattform-Tenant).\n2. **So funktioniert's** — Registrieren → Programme finden → Bewerben → Bewerben & verdienen.\n3. **Live-Marketplace-Vorschau** — zieht echte Programme aus dem Cross-Tenant-Marketplace\n   (öffentlicher Endpoint `\u002Fapi\u002Fpublic\u002Faffiliate-programs`), zeigt Name, Anbieter,\n   Branche, Provision und Bewertung. Link zur vollen Liste `\u002Ftop-affiliate-programs`.\n4. **Recruiter-Bonus** — viraler Hook: „Empfehle Affiliates weiter und verdiene mit\"\n   (Second-Level-Recruit, siehe Marketplace-Doku).\n5. **Final-CTA**.\n\nEigener SEO-Title\u002F-Description, im Sitemap + robots indexierbar.\n\n## SEO\n\nMarketing-Site ist **`index, follow`**:\n\n- **Open Graph + Twitter Card** für Social-Media-Sharing.\n- **JSON-LD Organization** mit SoftwareApplication-Schema.\n- **Canonical + hreflang** für deutsche und englische Versionen.\n- **Sitemap.xml** mit 8 Marketing-Routes (siehe **[..\u002F132-seo-meta-sitemap.md](..\u002F132-seo-meta-sitemap.md)**).\n- **og-image** (1200×630) automatisch generiert.\n\nApp-Subpages (`\u002Fadmin`, `\u002Fpartner`, `\u002Fsuperadmin`) sind explizit **`noindex, nofollow`** — Login-Pages sollen nicht in Suchergebnissen erscheinen.\n\n## Analytics\n\n**Plausible Analytics** (cookie-frei, DSGVO-konform) ist optional aktivierbar. Tracking-Events:\n- `Signup Started`.\n- `Pricing Plan Viewed`.\n- `Help Search`.\n\nPlus normales Page-View-Tracking. Da Plausible kein Cookie setzt, ist **kein Cookie-Consent erforderlich** (TTDSG-konform).\n\n## Cookie-Consent\n\nBeim Erstbesuch erscheint ein **Cookie-Banner** mit 4 Kategorien (notwendig, funktional, analyse, marketing). Bewohner können entscheiden, welche aktiv sind. Erforderlich für andere Tracking-Tools, falls Sie sie zusätzlich einbinden.\n\n## i18n\n\nMarketing-Site ist **vollständig zweisprachig (DE\u002FEN)**. Sprach-Switcher rechts oben. Auto-Detection bei Erstbesuch via `navigator.language`.\n\n## Branding\n\nMarketing-Site nutzt die **Plattform-Brand-Farbe** (`#1bbea2` Mintgrün). Anders als die Tenant-Portale gibt es kein per-Tenant-Branding — die Marketing-Site ist die PartnerDesk-Marke selbst.\n\n## Footer\n\n4 Spalten:\n- **Produkt** + Account.\n- **Rechtliches** (alle 10 Legal-Seiten).\n- **Tenants**.\n- **Partner**.\n\nPlus Markenhinweis „PartnerDesk ist eine Marke der Prozessfaktor GmbH\" und Copyright.\n\n## Verwandte Kapitel\n\n- **[02 — Schnellstart](02-schnellstart.md)** (Signup-Flow)\n- **[100 — Billing-Pläne](100-billing-plaene.md)**\n- **[94 — Legal-Pages](94-legal.md)**\n- **[95 — Cookie-Consent](95-cookie-consent.md)**\n\n---\n\n**Technische Tiefen-Doku**: [`..\u002F086-marketing-self-service-signup.md`](..\u002F086-marketing-self-service-signup.md), [`..\u002F132-seo-meta-sitemap.md`](..\u002F132-seo-meta-sitemap.md), [`..\u002F133-testimonials-plausible.md`](..\u002F133-testimonials-plausible.md)\n","2026-06-01T21:39:08+02:00",{"data":15},[16,20,24,28,32,36,40,44,48,52,56,60,64,68,72,76,80,84,88,92,96,100,104,108,112,116,120,124,128,132,136,140,144,148,152,156,160,161,165,169,173,177,181,185,189,193,197,201,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269],{"slug":17,"locale":5,"title":18,"section":7,"orderIndex":19},"01-ueberblick","01 — Kurzüberblick & Architektur",1,{"slug":21,"locale":5,"title":22,"section":7,"orderIndex":23},"02-schnellstart","02 — Schnellstart für neue Tenants",2,{"slug":25,"locale":5,"title":26,"section":7,"orderIndex":27},"03-rollen","03 — Rollen & Berechtigungen",3,{"slug":29,"locale":5,"title":30,"section":7,"orderIndex":31},"10-kampagnen","10 — Kampagnen verwalten",10,{"slug":33,"locale":5,"title":34,"section":7,"orderIndex":35},"11-provisionen","11 — Provisionsmodelle (Tiers & Gruppen)",11,{"slug":37,"locale":5,"title":38,"section":7,"orderIndex":39},"12-mlm","12 — MLM-Struktur & Downline",12,{"slug":41,"locale":5,"title":42,"section":7,"orderIndex":43},"13-bonus","13 — Bonusprogramme",13,{"slug":45,"locale":5,"title":46,"section":7,"orderIndex":47},"14-holdback-reserve","14 — Reifezeit & Reserve (Schutz vor Rückbuchungen)",14,{"slug":49,"locale":5,"title":50,"section":7,"orderIndex":51},"15-programm-bewertungen","15 — Programm-Bewertungen im Marktplatz",15,{"slug":53,"locale":5,"title":54,"section":7,"orderIndex":55},"16-externe-bewertungen","16 — Externe Bewertungen verbinden (Anbieter)",16,{"slug":57,"locale":5,"title":58,"section":7,"orderIndex":59},"17-joint-venture-partner","17 — Joint-Venture-Partner",17,{"slug":61,"locale":5,"title":62,"section":7,"orderIndex":63},"18-vertriebsmitarbeiter","18 — Vertriebsmitarbeiter (VM)",18,{"slug":65,"locale":5,"title":66,"section":7,"orderIndex":67},"19-profitabilitaet","19 — Profitabilität einer Kampagne",19,{"slug":69,"locale":5,"title":70,"section":7,"orderIndex":71},"20-partner-anlegen","20 — Partner anlegen",20,{"slug":73,"locale":5,"title":74,"section":7,"orderIndex":75},"21-partner-status","21 — Partner-Status & Lifecycle",21,{"slug":77,"locale":5,"title":78,"section":7,"orderIndex":79},"22-partner-profile","22 — Partner-Profile & Stammdaten",22,{"slug":81,"locale":5,"title":82,"section":7,"orderIndex":83},"23-customers","23 — Customers (Endkunden)",23,{"slug":85,"locale":5,"title":86,"section":7,"orderIndex":87},"24-partner-merge","24 — Doppelte Partner zusammenführen",24,{"slug":89,"locale":5,"title":90,"section":7,"orderIndex":91},"30-webhooks","30 — Webhook-Übersicht",30,{"slug":93,"locale":5,"title":94,"section":7,"orderIndex":95},"31-stripe","31 — Stripe-Integration",31,{"slug":97,"locale":5,"title":98,"section":7,"orderIndex":99},"32-digistore24","32 — Digistore24-Integration",32,{"slug":101,"locale":5,"title":102,"section":7,"orderIndex":103},"33-copecart","33 — CopeCart-Integration",33,{"slug":105,"locale":5,"title":106,"section":7,"orderIndex":107},"34-ablefy","34 — Ablefy-Integration (vormals elopage)",34,{"slug":109,"locale":5,"title":110,"section":7,"orderIndex":111},"35-easybill","35 — easybill-Integration",35,{"slug":113,"locale":5,"title":114,"section":7,"orderIndex":115},"36-lexoffice","36 — lexoffice-Integration",36,{"slug":117,"locale":5,"title":118,"section":7,"orderIndex":119},"37-custom-webhook","37 — Custom Webhook (Zapier, Make, n8n, eigene Systeme)",37,{"slug":121,"locale":5,"title":122,"section":7,"orderIndex":123},"40-auszahlungen","40 — Auszahlungs-Workflow",40,{"slug":125,"locale":5,"title":126,"section":7,"orderIndex":127},"41-gutschriften","41 — Gutschriften (§14 UStG)",41,{"slug":129,"locale":5,"title":130,"section":7,"orderIndex":131},"42-sepa","42 — SEPA-XML-Export",42,{"slug":133,"locale":5,"title":134,"section":7,"orderIndex":135},"43-stripe-connect","43 — Stripe Connect (Express-Auszahlungen)",43,{"slug":137,"locale":5,"title":138,"section":7,"orderIndex":139},"44-buchhaltung-sync","44 — Externe Buchhaltung-Sync (easybill \u002F lexoffice)",44,{"slug":141,"locale":5,"title":142,"section":7,"orderIndex":143},"50-tracking","50 — Tracking-Cookie & Klick-Erfassung",50,{"slug":145,"locale":5,"title":146,"section":7,"orderIndex":147},"51-attribution","51 — Attribution-Modelle",51,{"slug":149,"locale":5,"title":150,"section":7,"orderIndex":151},"52-utm-subid","52 — UTM, Sub-IDs & Fingerprint",52,{"slug":153,"locale":5,"title":154,"section":7,"orderIndex":155},"53-werbemittel","53 — Werbemittel: Banner & Coupons",53,{"slug":157,"locale":5,"title":158,"section":7,"orderIndex":159},"54-links-landingpages","54 — Short-Links & Landing-Pages",54,{"slug":4,"locale":5,"title":6,"section":7,"orderIndex":8},{"slug":162,"locale":5,"title":163,"section":7,"orderIndex":164},"61-popup-widget","61 — Popup-Widget für Tenant-Sites",61,{"slug":166,"locale":5,"title":167,"section":7,"orderIndex":168},"62-cross-promotion","62 — PartnerDesk Cross-Promotion (PartnerDesk empfehlen)",62,{"slug":170,"locale":5,"title":171,"section":7,"orderIndex":172},"63-lead-aff","63 — Lead-Affiliate-Programm (Partner werben Partner)",63,{"slug":174,"locale":5,"title":175,"section":7,"orderIndex":176},"70-notifications","70 — Notification-System",70,{"slug":178,"locale":5,"title":179,"section":7,"orderIndex":180},"71-email-whitelabel","71 — Email-Whitelabel",71,{"slug":182,"locale":5,"title":183,"section":7,"orderIndex":184},"72-email-templates","72 — Email-Templates",72,{"slug":186,"locale":5,"title":187,"section":7,"orderIndex":188},"73-lifecycle-mails","73 — Lifecycle-Mails",73,{"slug":190,"locale":5,"title":191,"section":7,"orderIndex":192},"80-akademie","80 — Akademie: Kurse & Lektionen",80,{"slug":194,"locale":5,"title":195,"section":7,"orderIndex":196},"81-quiz","81 — Quiz-System",81,{"slug":198,"locale":5,"title":199,"section":7,"orderIndex":200},"82-zertifikate","82 — Zertifikate nach Kurs-Komplettierung",82,{"slug":202,"locale":5,"title":203,"section":7,"orderIndex":204},"90-2fa","90 — Two-Factor-Authentication (2FA)",90,{"slug":206,"locale":5,"title":207,"section":7,"orderIndex":208},"91-rate-limiting","91 — Rate-Limiting",91,{"slug":210,"locale":5,"title":211,"section":7,"orderIndex":212},"92-audit-log","92 — Audit-Log",92,{"slug":214,"locale":5,"title":215,"section":7,"orderIndex":216},"93-dsgvo","93 — DSGVO-Tools",93,{"slug":218,"locale":5,"title":219,"section":7,"orderIndex":220},"94-legal","94 — Legal-Pages",94,{"slug":222,"locale":5,"title":223,"section":7,"orderIndex":224},"95-cookie-consent","95 — Cookie-Consent",95,{"slug":226,"locale":5,"title":227,"section":7,"orderIndex":228},"100-billing-plaene","100 — Stripe-Billing-Pläne",100,{"slug":230,"locale":5,"title":231,"section":7,"orderIndex":232},"101-trial","101 — Trial & Subscription-Status",101,{"slug":234,"locale":5,"title":235,"section":7,"orderIndex":236},"102-customer-portal","102 — Stripe Customer-Portal",102,{"slug":238,"locale":5,"title":239,"section":7,"orderIndex":240},"110-superadmin","110 — Plattform-Admin (Superadmin)",110,{"slug":242,"locale":5,"title":243,"section":7,"orderIndex":244},"111-health","111 — Health-Endpoints",111,{"slug":246,"locale":5,"title":247,"section":7,"orderIndex":248},"112-webhook-event-log","112 — Webhook-Event-Log",112,{"slug":250,"locale":5,"title":251,"section":7,"orderIndex":252},"113-failed-messages","113 — Failed-Messages",113,{"slug":254,"locale":5,"title":255,"section":7,"orderIndex":256},"120-pwa-partner","120 — PWA Partner-Portal",120,{"slug":258,"locale":5,"title":259,"section":7,"orderIndex":260},"121-cross-tenant-hub","121 — Cross-Tenant-Hub",121,{"slug":262,"locale":5,"title":263,"section":7,"orderIndex":264},"130-public-api","130 — Public-API (für Tenant-Integratoren)",130,{"slug":266,"locale":5,"title":267,"section":7,"orderIndex":268},"131-outgoing-webhooks","131 — Outgoing-Webhooks",131,{"slug":270,"locale":5,"title":271,"section":7,"orderIndex":272},"132-exports","132 — Datenexporte (CSV, PDF-Report)",132]