[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fN9u-SzHOY8ljWKuAjLuDARn-5esQjlTxB7vvI9YNrcg":3,"$fG91H0FDD3CAFuK-YOL8kl5neaXL1I49nQHChF_QgrjE":14},{"slug":4,"locale":5,"title":6,"section":7,"orderIndex":8,"blocks":9,"seoTitle":7,"seoDescription":7,"updatedAt":13},"54-links-landingpages","de","54 — Short-Links & Landing-Pages",null,54,[10],{"type":11,"value":12},"markdown","# 54 — Short-Links & Landing-Pages\n\nPartnerDesk bietet vier verschiedene Link-Stile, die Partner verwenden können — von klassisch lang bis hin zu eigener Landing-Page.\n\n## Vier Link-Varianten\n\n### 1. Standard-Tracking-Link\n\n```\nhttps:\u002F\u002F\u003Ctenant>.partnerdesk.io\u002Ft\u002F\u003Ccampaign-slug>?pid=\u003Cpartner-id>\n```\n\nLang, aber maschinen-lesbar. Wird beim Klick gegen einen Cookie gesetzt und redirected zur Kampagnen-Landing-URL des Tenants.\n\n### 2. Pretty-URL\n\n```\nhttps:\u002F\u002F\u003Ctenant>.partnerdesk.io\u002Fpromo\n```\n\nTenant-Admin definiert eine sprechende URL → maps intern auf einen Tracking-Link mit UTM-Tagging. Schöner für Print-Werbung oder mündliche Weitergabe.\n\n### 3. Short-Link\n\n```\nhttps:\u002F\u002Fpd.io\u002Fabc123\n```\n\nWenn die Plattform eine Short-Domain konfiguriert hat, lassen sich Tracking-URLs auf 6-stellige Codes verkürzen. Perfekt für Social-Media-Posts mit Zeichenlimit (X).\n\n### 4. Partner-eigene Landing-Page\n\n```\nhttps:\u002F\u002F\u003Ctenant>.partnerdesk.io\u002Fp\u002Fmax-mustermann\n```\n\nVollständige White-Label-Landing-Page mit Partner-Branding (siehe Abschnitt unten).\n\n## Short-Links\n\n### Anlage\n\nPartner-Portal → **„Links\"** → **„Short-Link erstellen\"**:\n\n- Target-URL eingeben.\n- Optional UTM-Parameter setzen.\n- Optional Campaign-Zuordnung.\n- → Liefert kurzen Code (z. B. `abc123`).\n\n### Tracking\n\nPro Short-Link:\n- Anzahl Klicks.\n- UTM-Source\u002FMedium-Aufschlüsselung.\n\n## Landing-Pages\n\n### Konzept\n\nJeder Partner kann eine **eigene Landing-Page** unter `\u003Ctenant>.partnerdesk.io\u002Fp\u002F\u003Cslug>` veröffentlichen. Sieht aus wie eine vollwertige Marketing-Seite — mit:\n\n- **Hero** (Headline + Subline + Hero-Image).\n- **CTA-Button** mit eingebettetem Partner-Tracking.\n- **Accent-Color**.\n- **Custom-HTML-Bereich** für freie Inhalte (TipTap-WYSIWYG-Editor).\n\n### Anlage durch Partner\n\nPartner-Portal → **„Landing-Page\"**:\n\n- **Slug** wählen (z. B. `max-mustermann`).\n- **Slug-Validation**: 3–50 Zeichen, lowercase, Bindestriche. Reservierte Wörter (`admin`, `api`, `app`, `partner`, …) sind gesperrt.\n- **Enable-Toggle**.\n- **Inhalte pflegen**:\n  - Headline, Subline.\n  - Hero-Image (Upload).\n  - CTA-Text + Target-URL.\n  - Custom-HTML (TipTap-Editor).\n  - Accent-Color (Farb-Picker).\n\n### Tracking\n\n- Beim Aufruf wird `landing_view_count` inkrementiert.\n- Beim CTA-Klick wird automatisch `?partner=\u003Cpartner-id>` an die Target-URL angehängt — Conversion-Attribution erfolgt automatisch.\n\n### Custom-HTML-Sicherheit\n\n`\u003Cscript>`-Tags und event-Handler werden via HTML-Sanitizer gefiltert. Partner kann strukturierten Content (Headings, Listen, Links, Bilder, eingebettete Videos via TipTap) hinzufügen, aber kein JavaScript ausführen.\n\n### Vorschau\n\nPartner-Portal → Landing-Page-Bearbeiten → **„Vorschau\"**-Button → öffnet den Live-Stand in neuem Tab.\n\n## Wann welche Variante?\n\n| Use-Case | Empfehlung |\n|----------|------------|\n| Social-Media-Post mit Charakter-Limit | **Short-Link** |\n| Print-Werbung, Visitenkarte | **Pretty-URL** |\n| Newsletter, Programmatische Werbung | **Standard-Tracking-Link** |\n| Influencer-Vermarktung | **Partner-Landing-Page** + Coupon-Code |\n| A\u002FB-Test mehrerer Landing-Page-Varianten | Mehrere Short-Links mit verschiedenen `sub1`-Werten |\n\n## Best Practices\n\n- **Short-Links rotieren**: Bei viel Spam-Verdacht (z. B. wenn Facebook URL blockiert) neue Short-Links generieren.\n- **Pretty-URL stabil halten**: Wer die URL auf Visitenkarte druckt, soll nicht erleben, dass sie nicht mehr funktioniert.\n- **Landing-Page mit eigener Optik**: Partner mit eigener Brand sollten Accent-Color und Custom-HTML nutzen, um den Wiedererkennungswert zu stärken.\n\n## Verwandte Kapitel\n\n- **[52 — UTM, Sub-IDs](52-utm-subid.md)**\n- **[53 — Werbemittel](53-werbemittel.md)**\n- **[50 — Tracking](50-tracking.md)**\n\n---\n\n**Technische Tiefen-Doku**: [`..\u002F102-short-links.md`](..\u002F102-short-links.md), [`..\u002F094-partner-landing-pages.md`](..\u002F094-partner-landing-pages.md), [`..\u002F113-tiptap-wysiwyg.md`](..\u002F113-tiptap-wysiwyg.md)\n","2026-06-01T21:39:08+02:00",{"data":15},[16,20,24,28,32,36,40,44,48,52,56,60,64,68,72,76,80,84,88,92,96,100,104,108,112,116,120,124,128,132,136,140,144,148,152,156,157,161,165,169,173,177,181,185,189,193,197,201,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269],{"slug":17,"locale":5,"title":18,"section":7,"orderIndex":19},"01-ueberblick","01 — Kurzüberblick & Architektur",1,{"slug":21,"locale":5,"title":22,"section":7,"orderIndex":23},"02-schnellstart","02 — Schnellstart für neue Tenants",2,{"slug":25,"locale":5,"title":26,"section":7,"orderIndex":27},"03-rollen","03 — Rollen & Berechtigungen",3,{"slug":29,"locale":5,"title":30,"section":7,"orderIndex":31},"10-kampagnen","10 — Kampagnen verwalten",10,{"slug":33,"locale":5,"title":34,"section":7,"orderIndex":35},"11-provisionen","11 — Provisionsmodelle (Tiers & Gruppen)",11,{"slug":37,"locale":5,"title":38,"section":7,"orderIndex":39},"12-mlm","12 — 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(Express-Auszahlungen)",43,{"slug":137,"locale":5,"title":138,"section":7,"orderIndex":139},"44-buchhaltung-sync","44 — Externe Buchhaltung-Sync (easybill \u002F lexoffice)",44,{"slug":141,"locale":5,"title":142,"section":7,"orderIndex":143},"50-tracking","50 — Tracking-Cookie & Klick-Erfassung",50,{"slug":145,"locale":5,"title":146,"section":7,"orderIndex":147},"51-attribution","51 — Attribution-Modelle",51,{"slug":149,"locale":5,"title":150,"section":7,"orderIndex":151},"52-utm-subid","52 — UTM, Sub-IDs & Fingerprint",52,{"slug":153,"locale":5,"title":154,"section":7,"orderIndex":155},"53-werbemittel","53 — Werbemittel: Banner & Coupons",53,{"slug":4,"locale":5,"title":6,"section":7,"orderIndex":8},{"slug":158,"locale":5,"title":159,"section":7,"orderIndex":160},"60-marketing-site","60 — Marketing-Site (Apex-Domain)",60,{"slug":162,"locale":5,"title":163,"section":7,"orderIndex":164},"61-popup-widget","61 — Popup-Widget für 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Subscription-Status",101,{"slug":234,"locale":5,"title":235,"section":7,"orderIndex":236},"102-customer-portal","102 — Stripe Customer-Portal",102,{"slug":238,"locale":5,"title":239,"section":7,"orderIndex":240},"110-superadmin","110 — Plattform-Admin (Superadmin)",110,{"slug":242,"locale":5,"title":243,"section":7,"orderIndex":244},"111-health","111 — Health-Endpoints",111,{"slug":246,"locale":5,"title":247,"section":7,"orderIndex":248},"112-webhook-event-log","112 — Webhook-Event-Log",112,{"slug":250,"locale":5,"title":251,"section":7,"orderIndex":252},"113-failed-messages","113 — Failed-Messages",113,{"slug":254,"locale":5,"title":255,"section":7,"orderIndex":256},"120-pwa-partner","120 — PWA Partner-Portal",120,{"slug":258,"locale":5,"title":259,"section":7,"orderIndex":260},"121-cross-tenant-hub","121 — Cross-Tenant-Hub",121,{"slug":262,"locale":5,"title":263,"section":7,"orderIndex":264},"130-public-api","130 — Public-API (für 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