[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fP3nks3U8ZmOFDOQEa7tUgGrqe28cWenUhuIf_ijEHKQ":3,"$fG91H0FDD3CAFuK-YOL8kl5neaXL1I49nQHChF_QgrjE":14},{"slug":4,"locale":5,"title":6,"section":7,"orderIndex":8,"blocks":9,"seoTitle":7,"seoDescription":7,"updatedAt":13},"53-werbemittel","de","53 — Werbemittel: Banner & Coupons",null,53,[10],{"type":11,"value":12},"markdown","# 53 — Werbemittel: Banner & Coupons\n\nWerbemittel sind die Tools, mit denen Partner für ihre Sales-Aktivitäten ausgestattet werden. PartnerDesk unterstützt **Banner** (Bild\u002FHTML\u002FText) und **Coupons** (Rabattcodes mit Partner-Attribution).\n\n## Banner\n\n### Banner-Typen\n\n| Typ | Inhalt |\n|-----|--------|\n| `image` | Klassisches Werbebanner als Bild (PNG\u002FJPEG) |\n| `html` | HTML-Snippet (z. B. iframe, animiertes Element) |\n| `text_link` | Reiner Text-Link mit Begleittext |\n\n### Anlage durch Admin\n\nAdmin → **„Werbemittel\"** → **„Banner\"** → **„Neu\"**:\n\n- **Name + Beschreibung**.\n- **Typ wählen** — abhängige Felder erscheinen.\n- **Dimensionen** (Image): z. B. 728×90, 300×250 — wird im Embed-Code gesetzt.\n- **Optional: Campaign-Zuordnung** — Banner nur in Kontext dieser Kampagne nutzbar.\n- **Aktiv**: Master-Switch.\n\n### Tracking pro Banner\n\nPro Banner zählt PartnerDesk:\n\n- **Impressionen** (über das `\u002Fb\u002F{id}\u002Fimp`-Pixel im Embed-Code).\n- **Klicks** (über die Click-URL `\u002Fb\u002F{id}?p=\u003CpartnerId>`).\n- **CTR** = Klicks \u002F Impressionen × 100 %.\n\n### Partner-Sicht\n\nPartner-Portal → **„Werbemittel\"**:\n\n- Cards mit Vorschau pro Banner.\n- **Copy-to-Clipboard** für den fertigen Embed-Code.\n- Für HTML-Banner: **Live-Preview**.\n\nDer Embed-Code enthält automatisch die `partnerId` des einlesenden Partners — Klicks\u002FImpressionen werden ihm zugeschrieben.\n\n### Beispiel Embed-Code (Image-Banner)\n\n```html\n\u003Ca href=\"https:\u002F\u002Ftenant.partnerdesk.io\u002Fb\u002Fabc123?p=P-001\" target=\"_blank\">\n  \u003Cimg src=\"https:\u002F\u002Fcdn.tenant.com\u002Fbanner-728x90.png\"\n       width=\"728\" height=\"90\"\n       alt=\"Promotion\"\n       style=\"border: 0\">\n\u003C\u002Fa>\n\u003Cimg src=\"https:\u002F\u002Ftenant.partnerdesk.io\u002Fb\u002Fabc123\u002Fimp\" width=\"1\" height=\"1\" style=\"display:none\" alt=\"\">\n```\n\nDer zweite `\u003Cimg>` ist das **Impressions-Pixel** — wird beim Laden der Page automatisch abgerufen.\n\n## Coupons (Aktionscodes)\n\n### Was ist ein Coupon?\n\nEin Code (z. B. `SOMMER20`), den der Endkunde im Checkout eingibt. Bei Eingabe:\n\n1. Rabatt wird auf den Sale angewendet.\n2. Optional: der Sale wird einem **bestimmten Partner** zugeordnet.\n\n### Anlage\n\nAdmin → **„Werbemittel\"** → **„Coupons\"** → **„Neu\"**:\n\n- **Code**: alphanumerisch, eindeutig pro Tenant.\n- **Name**: Display-Name.\n- **Discount-Typ**: `percentage` (z. B. 20 % Rabatt) oder `fixed` (z. B. 10 € Rabatt).\n- **Discount-Wert**.\n- **Validity-Range**: `validFrom`, `validTo`.\n- **Max-Uses**: optionale Obergrenze.\n- **Partner-Zuordnung** (optional): wenn gesetzt, wird der Sale automatisch diesem Partner zugeschrieben.\n- **Campaign-Zuordnung** (optional).\n- **Aktiv**: Master-Switch.\n\n### Partner-spezifische Codes\n\nSinnvoll für **Influencer-Programme**: jeder Influencer bekommt seinen eigenen Code (z. B. `MAX10` für Influencer Max), den seine Follower nutzen können. Auch ohne Cookie-Tracking wird die Provision korrekt zugeordnet.\n\n### Wann attribuiert der Coupon einen Partner?\n\nVoraussetzung: das Backend-System des Tenants liest den Coupon-Code aus dem Sale und übermittelt ihn im **Custom-Webhook**-Body oder im **easybill\u002Flexoffice-Custom-Field**.\n\nPartnerDesk extrahiert den Code, sucht den passenden Coupon, prüft Partner-Zuordnung — und überschreibt die Standard-Attribution (Stufe 2 der 5-stufigen Resolution, siehe **[51](51-attribution.md)**).\n\n### Partner-Sicht\n\nPartner-Portal → **„Werbemittel\"** → Tab **„Aktionscodes\"**:\n\n- **Persönliche Codes** (Partner-zugeordnete) — der Partner kann sie kopieren und in seinen Channels nutzen.\n- **Allgemeine Codes** (ohne Partner-Zuordnung) — kennzeichnen geteilte Promo-Aktionen.\n\n## Beste Praktiken\n\n- **Banner-Größen-Mix**: Bieten Sie sowohl Mobile-freundliche (300×250) als auch Desktop-Banner (728×90, 970×250) an.\n- **Coupon-Codes leicht zu tippen**: Vermeiden Sie `0`\u002F`O`\u002F`1`\u002F`l`-Verwechslungen.\n- **Validity-Range nutzen**: Saison-Codes ablaufen lassen, statt sie manuell deaktivieren zu müssen.\n- **A\u002FB-Test über `sub1`-Subparameter** (siehe **[52](52-utm-subid.md)**).\n\n## Verwandte Kapitel\n\n- **[54 — Short-Links & Landing-Pages](54-links-landingpages.md)**\n- **[51 — Attribution-Modelle](51-attribution.md)**\n- **[50 — Tracking](50-tracking.md)**\n\n---\n\n**Technische Tiefen-Doku**: [`..\u002F087-coupons.md`](..\u002F087-coupons.md), [`..\u002F088-banners.md`](..\u002F088-banners.md), [`..\u002F090-banner-tracking-partner-view.md`](..\u002F090-banner-tracking-partner-view.md)\n","2026-06-01T21:39:08+02:00",{"data":15},[16,20,24,28,32,36,40,44,48,52,56,60,64,68,72,76,80,84,88,92,96,100,104,108,112,116,120,124,128,132,136,140,144,148,152,153,157,161,165,169,173,177,181,185,189,193,197,201,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269],{"slug":17,"locale":5,"title":18,"section":7,"orderIndex":19},"01-ueberblick","01 — Kurzüberblick & Architektur",1,{"slug":21,"locale":5,"title":22,"section":7,"orderIndex":23},"02-schnellstart","02 — Schnellstart für neue Tenants",2,{"slug":25,"locale":5,"title":26,"section":7,"orderIndex":27},"03-rollen","03 — Rollen & Berechtigungen",3,{"slug":29,"locale":5,"title":30,"section":7,"orderIndex":31},"10-kampagnen","10 — Kampagnen verwalten",10,{"slug":33,"locale":5,"title":34,"section":7,"orderIndex":35},"11-provisionen","11 — Provisionsmodelle (Tiers & 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Kampagne",19,{"slug":69,"locale":5,"title":70,"section":7,"orderIndex":71},"20-partner-anlegen","20 — Partner anlegen",20,{"slug":73,"locale":5,"title":74,"section":7,"orderIndex":75},"21-partner-status","21 — Partner-Status & Lifecycle",21,{"slug":77,"locale":5,"title":78,"section":7,"orderIndex":79},"22-partner-profile","22 — Partner-Profile & Stammdaten",22,{"slug":81,"locale":5,"title":82,"section":7,"orderIndex":83},"23-customers","23 — Customers (Endkunden)",23,{"slug":85,"locale":5,"title":86,"section":7,"orderIndex":87},"24-partner-merge","24 — Doppelte Partner zusammenführen",24,{"slug":89,"locale":5,"title":90,"section":7,"orderIndex":91},"30-webhooks","30 — Webhook-Übersicht",30,{"slug":93,"locale":5,"title":94,"section":7,"orderIndex":95},"31-stripe","31 — Stripe-Integration",31,{"slug":97,"locale":5,"title":98,"section":7,"orderIndex":99},"32-digistore24","32 — Digistore24-Integration",32,{"slug":101,"locale":5,"title":102,"section":7,"orderIndex":103},"33-copecart","33 — 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