[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fWge59PNyRc1EGO7aQTSAd6Tw7uBtkSkkc-W35BKAlT4":3,"$fG91H0FDD3CAFuK-YOL8kl5neaXL1I49nQHChF_QgrjE":14},{"slug":4,"locale":5,"title":6,"section":7,"orderIndex":8,"blocks":9,"seoTitle":7,"seoDescription":7,"updatedAt":13},"23-customers","de","23 — Customers (Endkunden)",null,23,[10],{"type":11,"value":12},"markdown","# 23 — Customers (Endkunden)\n\n`Customer` ist im System der **Endkunde** — die Person oder Firma, die das Produkt des Tenants kauft. Customers sind die Quelle der Sales und damit Grundlage der Provisionsabrechnung an Partner.\n\n## Was ist ein Customer?\n\nEin `Customer` entsteht automatisch beim ersten Sale-Webhook und enthält:\n\n- **External-ID** — die ID, die der Payment-Provider vergibt (z. B. Stripe Customer-ID).\n- **Email** — wird zusätzlich für Cross-Provider-Matching genutzt.\n- **Name, optional Adresse**.\n- **Assigned Partner** — welchem Partner dieser Customer „gehört\".\n\n## Wie wird ein Customer einem Partner zugewiesen?\n\nIm Standardfall durch den **PartnerResolver** beim Eingang eines Sale-Webhooks (siehe **[50 — Tracking](50-tracking.md)**). Beim ersten Sale wird die Zuweisung typischerweise als **Lifetime** markiert — der Partner bleibt für alle zukünftigen Sales dieses Customers verantwortlich.\n\n## Lifetime-Zuweisung\n\nDer **Customer-Lock**:\n\n- Wenn `customer.assignedPartner` gesetzt UND (`isLifetimeAssigned=true` ODER Kampagne `allowPartnerChange=false`):\n  - **Alle weiteren Sales** dieses Customers werden automatisch dem bestehenden Partner zugeschrieben.\n  - Ein konkurrierender Partner kann den Customer nicht „abgreifen\" — selbst wenn dessen Tracking-Cookie aktiv ist.\n\nDas ist die wichtigste Treuepunkt-Mechanik: ein einmal gewonnener Endkunde bleibt dem Partner zugeordnet.\n\n## Customer-Admin\n\n### Wo finde ich Customers?\n\nAdmin-Portal → **„Kunden\"** in der Sidebar.\n\n### Liste\n\n- Filter „Alle\" \u002F „Mit Partner\" \u002F „Ohne Partner\".\n- Volltextsuche (Email, External-ID, Name).\n- Lifetime-Badge bei lifetime-assigned Customers.\n- Source-Anzeige (Tracking, Webhook, Manuell, Lead-Capture).\n\n### Detail-View\n\n- Stammdaten (Name, Email, External-ID).\n- Aktueller Assigned-Partner mit Lifetime-Flag.\n- Liste der Transaktionen (Datum, Provider, Betrag, Provision).\n- Metadata-Section (alle JSON-Felder als Pretty-View).\n- Aktion „Anderem Partner zuordnen\" (öffnet Partner-Picker-Modal).\n\n## Manuelle Zuordnung\n\nSinnvoll in zwei Szenarien:\n\n### A) Unassigned-TX nachträglich zuordnen\n\nWenn ein Webhook ohne identifizierbaren Partner reinkommt, landet die TX als `STATUS_UNASSIGNED`. Admin kann jetzt:\n\n1. Customer-Detail öffnen.\n2. „Partner zuordnen\" klicken.\n3. Partner-ID eingeben.\n4. Optional „Lifetime\" aktivieren.\n\nFolge: \n- Customer wird zugeordnet.\n- Alle `STATUS_UNASSIGNED`-TX des Customers werden ebenfalls dem Partner zugeordnet (via Re-Calculate).\n- Alle zukünftigen TX dieses Customers landen automatisch beim selben Partner.\n\n### B) Bestehende Zuordnung ändern\n\nFalls eine Zuordnung falsch ist (z. B. versehentlich auf `lifetime` gesetzt):\n\n1. „Zuordnung lösen\" — bei nicht-lifetime-Zuordnung sofort möglich.\n2. Bei Lifetime-Zuordnung: **Force-Flag** erforderlich (Sicherheitshinweis), Admin muss explizit bestätigen.\n\n## Source-Tracking\n\nPro Customer wird gespeichert, woher die initiale Zuordnung stammt:\n\n| Source | Bedeutung |\n|--------|-----------|\n| `tracking` | Tracking-Cookie + Klick-Match |\n| `webhook` | Provider hat `partner_id` mitgegeben |\n| `manual` | Admin-Zuordnung |\n| `lead-capture` | Lead-Referral-Widget |\n\nBei manueller Änderung wird die Source aktualisiert.\n\n## Tabbed-View im Partner-Detail\n\nVom Partner aus gesehen sieht der Admin alle Customers des Partners:\n- Anzahl, Datum der ersten Zuordnung, Source.\n- Klick führt zur Customer-Detail-View.\n\n## Wichtig: Customer ≠ Kunde-Stammdaten\n\nPartnerDesk pflegt **keine** vollständigen Kunden-Stammdaten (kein CRM-Ersatz). Wir speichern nur das Minimum, das für Provisionsattribution + ggf. Marketing nötig ist. Vollständige Kundenverwaltung läuft beim Tenant in seinem eigenen System.\n\n## Anonymisierung\n\nCustomers werden beim Tenant-Komplett-Löschung mit anonymisiert. Einzelne Customers können ebenfalls auf Anfrage anonymisiert werden (DSGVO Art. 17).\n\n## Verwandte Kapitel\n\n- **[50 — Tracking](50-tracking.md)** — Wie der initiale Match passiert.\n- **[51 — Attribution](51-attribution.md)** — Customer-Lock vs. Cookie-Klick.\n- **[93 — DSGVO](93-dsgvo.md)** — Datenexport + Löschung.\n\n---\n\n**Technische Tiefen-Doku**: [`..\u002F001-initial-setup.md`](..\u002F001-initial-setup.md), [`..\u002F063-customer-admin.md`](..\u002F063-customer-admin.md), [`..\u002F070-manual-tx-assign.md`](..\u002F070-manual-tx-assign.md)\n","2026-06-01T21:39:08+02:00",{"data":15},[16,20,24,28,32,36,40,44,48,52,56,60,64,68,72,76,80,81,85,89,93,97,101,105,109,113,117,121,125,129,133,137,141,145,149,153,157,161,165,169,173,177,181,185,189,193,197,201,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269],{"slug":17,"locale":5,"title":18,"section":7,"orderIndex":19},"01-ueberblick","01 — Kurzüberblick & Architektur",1,{"slug":21,"locale":5,"title":22,"section":7,"orderIndex":23},"02-schnellstart","02 — Schnellstart für neue Tenants",2,{"slug":25,"locale":5,"title":26,"section":7,"orderIndex":27},"03-rollen","03 — Rollen & Berechtigungen",3,{"slug":29,"locale":5,"title":30,"section":7,"orderIndex":31},"10-kampagnen","10 — Kampagnen verwalten",10,{"slug":33,"locale":5,"title":34,"section":7,"orderIndex":35},"11-provisionen","11 — Provisionsmodelle (Tiers & Gruppen)",11,{"slug":37,"locale":5,"title":38,"section":7,"orderIndex":39},"12-mlm","12 — MLM-Struktur & Downline",12,{"slug":41,"locale":5,"title":42,"section":7,"orderIndex":43},"13-bonus","13 — Bonusprogramme",13,{"slug":45,"locale":5,"title":46,"section":7,"orderIndex":47},"14-holdback-reserve","14 — Reifezeit & Reserve (Schutz vor Rückbuchungen)",14,{"slug":49,"locale":5,"title":50,"section":7,"orderIndex":51},"15-programm-bewertungen","15 — Programm-Bewertungen im Marktplatz",15,{"slug":53,"locale":5,"title":54,"section":7,"orderIndex":55},"16-externe-bewertungen","16 — Externe Bewertungen verbinden (Anbieter)",16,{"slug":57,"locale":5,"title":58,"section":7,"orderIndex":59},"17-joint-venture-partner","17 — Joint-Venture-Partner",17,{"slug":61,"locale":5,"title":62,"section":7,"orderIndex":63},"18-vertriebsmitarbeiter","18 — Vertriebsmitarbeiter (VM)",18,{"slug":65,"locale":5,"title":66,"section":7,"orderIndex":67},"19-profitabilitaet","19 — Profitabilität einer Kampagne",19,{"slug":69,"locale":5,"title":70,"section":7,"orderIndex":71},"20-partner-anlegen","20 — Partner anlegen",20,{"slug":73,"locale":5,"title":74,"section":7,"orderIndex":75},"21-partner-status","21 — Partner-Status & Lifecycle",21,{"slug":77,"locale":5,"title":78,"section":7,"orderIndex":79},"22-partner-profile","22 — Partner-Profile & 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lexoffice-Integration",36,{"slug":114,"locale":5,"title":115,"section":7,"orderIndex":116},"37-custom-webhook","37 — Custom Webhook (Zapier, Make, n8n, eigene Systeme)",37,{"slug":118,"locale":5,"title":119,"section":7,"orderIndex":120},"40-auszahlungen","40 — Auszahlungs-Workflow",40,{"slug":122,"locale":5,"title":123,"section":7,"orderIndex":124},"41-gutschriften","41 — Gutschriften (§14 UStG)",41,{"slug":126,"locale":5,"title":127,"section":7,"orderIndex":128},"42-sepa","42 — SEPA-XML-Export",42,{"slug":130,"locale":5,"title":131,"section":7,"orderIndex":132},"43-stripe-connect","43 — Stripe Connect (Express-Auszahlungen)",43,{"slug":134,"locale":5,"title":135,"section":7,"orderIndex":136},"44-buchhaltung-sync","44 — Externe Buchhaltung-Sync (easybill \u002F lexoffice)",44,{"slug":138,"locale":5,"title":139,"section":7,"orderIndex":140},"50-tracking","50 — Tracking-Cookie & Klick-Erfassung",50,{"slug":142,"locale":5,"title":143,"section":7,"orderIndex":144},"51-attribution","51 — 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(Superadmin)",110,{"slug":242,"locale":5,"title":243,"section":7,"orderIndex":244},"111-health","111 — Health-Endpoints",111,{"slug":246,"locale":5,"title":247,"section":7,"orderIndex":248},"112-webhook-event-log","112 — Webhook-Event-Log",112,{"slug":250,"locale":5,"title":251,"section":7,"orderIndex":252},"113-failed-messages","113 — Failed-Messages",113,{"slug":254,"locale":5,"title":255,"section":7,"orderIndex":256},"120-pwa-partner","120 — PWA Partner-Portal",120,{"slug":258,"locale":5,"title":259,"section":7,"orderIndex":260},"121-cross-tenant-hub","121 — Cross-Tenant-Hub",121,{"slug":262,"locale":5,"title":263,"section":7,"orderIndex":264},"130-public-api","130 — Public-API (für Tenant-Integratoren)",130,{"slug":266,"locale":5,"title":267,"section":7,"orderIndex":268},"131-outgoing-webhooks","131 — Outgoing-Webhooks",131,{"slug":270,"locale":5,"title":271,"section":7,"orderIndex":272},"132-exports","132 — Datenexporte (CSV, PDF-Report)",132]