[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fsJ4NyHgG7rpzIv3zMdRybixM-AJBqb95V2bMzVgDOL4":3,"$fG91H0FDD3CAFuK-YOL8kl5neaXL1I49nQHChF_QgrjE":14},{"slug":4,"locale":5,"title":6,"section":7,"orderIndex":8,"blocks":9,"seoTitle":7,"seoDescription":7,"updatedAt":13},"10-kampagnen","de","10 — Kampagnen verwalten",null,10,[10],{"type":11,"value":12},"markdown","# 10 — Kampagnen verwalten\n\nEine **Kampagne** ist der Container für ein Affiliate-Programm: sie legt fest, wie Klicks und Conversions zugeordnet werden, welche Provisionsregeln gelten und wie viele MLM-Ebenen ausgeschüttet werden.\n\n## Wozu Kampagnen?\n\nSie können beliebig viele Kampagnen pro Tenant anlegen — z. B.:\n\n- Eine Hauptkampagne für Ihr Standard-Produkt.\n- Eine Sonderkampagne für ein zeitlich begrenztes Promo-Programm mit höheren Provisionen.\n- Eine Lead-Kampagne, die nur 0-EUR-Conversions (Email-Anmeldungen) trackt.\n\nPro Webhook-Sale wird automatisch die passende Kampagne zugewiesen (über den `campaignSlug` aus dem Webhook-Body oder als Fallback die erste aktive Kampagne).\n\n## Anlegen & Bearbeiten\n\nAdmin-Portal → **„Kampagnen\"** → **„Neu anlegen\"**.\n\n### Pflichtfelder\n\n| Feld | Bedeutung |\n|------|-----------|\n| **Name** | Display-Name (z. B. „Sommer-Promo 2026\") |\n| **Slug** | URL-freundlicher Identifier (z. B. `sommer-promo-2026`), eindeutig pro Tenant |\n| **Status** | `active` oder `paused` |\n\n### Wichtige Optionen\n\n| Feld | Default | Bedeutung |\n|------|---------|-----------|\n| **Attribution-Modell** | `last_click` | Wer bekommt die Provision? Siehe **[51 — Attribution](51-attribution.md)** |\n| **Cookie-Lifetime** | 30 Tage | Wie lange ist ein Klick als Conversion-Kandidat gültig |\n| **Commission Levels** | 1 (kein MLM) | Maximale MLM-Tiefe — bis zu 10 |\n| **`allow_partner_change`** | `true` | Darf ein einmal zugewiesener Customer den Partner wechseln |\n| **`lead_bonus_amount`** | 0,00 € | Bonus für Lead-only Conversions (siehe **[103](..\u002F103-lead-only-tracking.md)**) |\n\n## Attribution-Modelle\n\n| Modell | Bedeutung |\n|--------|-----------|\n| `last_click` | Der **letzte** Partner-Klick vor der Conversion bekommt die Provision. Standard. |\n| `first_click` | Der **erste** Klick wird belohnt. Branding-fokussiert. |\n\nIn beiden Fällen gilt zusätzlich der **Customer-Lock**: wenn ein Customer bereits einmal zugeordnet ist und entweder `lifetime`-Zuweisung oder die Kampagne `allow_partner_change=false` hat, gewinnt die bestehende Zuordnung.\n\nDetails: **[51 — Attribution-Modelle](51-attribution.md)**.\n\n## Provisionsstufen (Tiers)\n\nPro Kampagne und Level definieren Sie genau einen `CommissionTier`. Damit legen Sie fest, wie viel Provision in Prozent oder als Fixbetrag pro Sale gezahlt wird.\n\nBeispiel für eine 3-Level-MLM-Kampagne:\n\n| Level | Tier-Typ | Wert |\n|-------|----------|------|\n| 1 (Direkt-Partner) | `percentage` | 20 % |\n| 2 (Sponsor) | `percentage` | 5 % |\n| 3 (Sponsor-Sponsor) | `percentage` | 2 % |\n\nBei einem Netto-Verkauf von 100 € fließen damit insgesamt 27 € an drei verschiedene Partner.\n\nDetails + Hybrid-Tarife + Volumen-Staffel: **[11 — Provisionsmodelle](11-provisionen.md)**.\n\n## CommissionGroups (Erweiterung)\n\nSie können Partnern verschiedene Tarife zuweisen, ohne mehrere Kampagnen anlegen zu müssen — über **CommissionGroups**:\n\n- Eine Kampagne enthält N Gruppen.\n- Eine Gruppe hat ihre eigene Tier-Liste (Level 1, 2, ...).\n- Jeder Partner gehört zu einer Gruppe.\n\nBeispiel:\n\n- Kampagne „Hauptprogramm\".\n  - Gruppe „Premium\" (Premium-Partner): L1 30 %, L2 10 %.\n  - Gruppe „Standard\": L1 20 %, L2 5 %.\n  - Gruppe „Affiliate\" (extern): L1 15 %, L2 3 %.\n\nJede Gruppe hat zusätzlich eine eigene **Cookie-Lifetime** und Priorität.\n\nDetails: **[11 — Provisionsmodelle](11-provisionen.md)**.\n\n## Kampagnen-Statistiken\n\nAuf der Detail-Ansicht jeder Kampagne sehen Sie:\n\n- Klicks und Conversion-Rate.\n- Umsatz und Provisionssumme.\n- Top-Partner für diese Kampagne.\n\nAggregiert über alle Kampagnen: **[101 — Erweiterte Statistiken](..\u002F101-advanced-stats.md)**.\n\n## Was eine Kampagne *nicht* tut\n\n- Sie ist **nicht** an einen bestimmten Payment-Provider gebunden. Mehrere Provider können in derselben Kampagne Sales melden.\n- Sie ist **nicht** sichtbar für Partner unter dem Namen — Partner sehen ihre Tracking-Links und Werbemittel, die intern an Kampagnen hängen.\n\n## Verwandte Kapitel\n\n- **[11 — Provisionsmodelle](11-provisionen.md)**\n- **[12 — MLM-Struktur](12-mlm.md)**\n- **[51 — Attribution](51-attribution.md)**\n- **[50 — Tracking](50-tracking.md)**\n\n---\n\n**Technische Tiefen-Doku**: [`..\u002F005-campaign-management.md`](..\u002F005-campaign-management.md), [`..\u002F076-pap-import-commission-groups.md`](..\u002F076-pap-import-commission-groups.md) (CommissionGroups)\n","2026-06-01T21:39:08+02:00",{"data":15},[16,20,24,28,29,33,37,41,45,49,53,57,61,65,69,73,77,81,85,89,93,97,101,105,109,113,117,121,125,129,133,137,141,145,149,153,157,161,165,169,173,177,181,185,189,193,197,201,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269],{"slug":17,"locale":5,"title":18,"section":7,"orderIndex":19},"01-ueberblick","01 — 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